February 10, 2025

I came across this quote recently: “The key to a happy life as a CEO woman is to channel your inner weird little girl and make her happy.”

It made me pause. That playful, imaginative, fearless little girl who wasn’t afraid to dream big or be unapologetically herself—she’s still in there. And maybe she’s the one holding the key to creating a life and business that doesn’t just work but feels incredible.

But here’s the catch: while your inner weird girl craves excitement, freedom, and creativity, your business can’t run on whimsy alone. You also need structure—a foundation that supports her wildest dreams.

Enter: the “boring” business.

Why a “Boring” Business Is the Secret to Freedom

When I first heard the concept of building a boring business, it came from Rachel Cook, and it immediately clicked for me.

“Boring” isn’t about being dull or uninspired—it’s about creating habits, systems, and financial foundations that allow your business to thrive without constantly relying on you. It’s about eliminating the emotional drama and uncertainty so you can channel your energy into the things that actually light you up.

Because here’s the truth:
Financial chaos doesn’t fuel inspiration—it kills it.

When money feels unpredictable, when you’re constantly wondering if there’s enough, it drains the energy you could be using to create, innovate, and dream bigger.

But when you have a stable, predictable foundation? That’s when your inner weird little girl gets to come out and play.

The Magic of Balancing Weird + Boring

I’ll be honest—when I talk to creatives and entrepreneurs about building boring businesses, I know there’s resistance.

Many of us are drawn to entrepreneurship because we don’t want boring lives. We crave excitement, inspiration, and freedom. And that’s exactly why you need a boring business.

A boring business is built on simple, repeatable habits that soothe your nervous system and give you space to think, breathe, and be.

Here’s what it looks like in action:

• Daily and weekly money check-ins to track cash flow and spot opportunities.
• Consistent profit margins so you’re not constantly worrying about what’s left over.
• Clear CEO metrics (like sales, gross profit, and net profit) to guide your decisions.
• Financial reserves to handle any unexpected challenges without spiraling into stress.

When your finances feel steady, you can finally tap into your creativity without fear. You get to dream without limits and take risks, knowing you have a foundation that will catch you if you fall.

How I Help My Clients Build “Boringly Weird” Businesses

When I work with clients, the goal isn’t just to make their businesses more profitable—it’s to make their lives better.

We start by tracking the key CEO metrics:
1️⃣ Sales: Breaking down revenue by offer, understanding MRR, and tracking conversion rates.
2️⃣ Gross Profit: Seeing what’s left after delivering services and ensuring you’re actually making money.
3️⃣ Net Profit: Knowing how much you keep after all expenses, aiming for 30-50% margins.
4️⃣ Lifetime Value of a Client: Understanding long-term client worth to make better investments.
5️⃣ Customer Acquisition Cost: Ensuring the cost to gain a client aligns with their lifetime value.
6️⃣ Gross Margin: Aiming for 50-65% to keep your business healthy.
7️⃣ Cash Flow & Runway: Ensuring you have the reserves to weather any storm.

These metrics might sound boring, but let me tell you—they’re pure magic. They give you the clarity and confidence to make decisions that align with both your head and your heart.

Additional Financial Checkpoints:

💡 What’s my projected revenue for the next quarter?
💡 How much available credit do I have?
💡 What will my bank balance be at the end of the month if no new sales come in?
💡 Am I really in danger of running out of money, or is that just fear talking?
💡 Have I mapped out my full financial projection for the next 6-12 months?

The Key to a Happy Life as a CEO Woman

The key to a happy life as a CEO woman isn’t choosing between stability and creativity—it’s finding the balance between the two.

It’s about letting your inner weird little girl dream while your boring business handles the rest. It’s about building something so steady and sustainable that you have the freedom to be fully yourself.

So, let me ask you:
What would your weird little girl do with the freedom of a boring business?

If you’re ready to find out, let’s make it happen. Drop me a 💰 or DM me “CEO” to start building your wildly boring (and wildly fulfilling) business today.

Here’s to the weird, the boring, and everything in between. 💕✨

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P.S – What’s a CEO Day?

A CEO Day is a 90 minutes immersive strategy session (done virtually) designed to turn your goals into actionable plans. It’s a space to step fully into your CEO role and make decisions that align your vision with your numbers.

It’s not just a meeting—it’s a full experience.

Here’s what we’ll cover:
💡 The CFO Dashboard: This is where the magic happens. We’ll use my proprietary dashboard to:

• Track 7 key financial metrics (like sales, cash flow, and profit margins) so you know exactly where your business stands.
• Identify opportunities to increase profitability without needing more sales.
• Create a crystal-clear cash flow forecast so you can plan your next big move with confidence.

📊 Deep-Dive Strategy: Together, we’ll analyze your numbers, decode what they’re really telling you, and map out a 6-12 month plan. Think hiring decisions, pricing strategies, and investment planning—aligned with your goals.

🎯 360° Clarity: You’ll walk away knowing exactly what steps to take to reach your financial milestones faster, whether that’s scaling to 7 figures, increasing your take-home pay, or funding your next big idea.

✨ Fun Meets Strategy: We’re not just crunching numbers; we’re creating a vision for your business that feels exciting, expansive, and doable.